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Amble Cafe

A digital approach for growth

A prominent roastery flagship completed a rebrand to being a standalone cafe. Post rebrand a noticeable drop in sales had been recorded. The newly named Amble Cafe turned to Seedling Digital as a solution to boost sales.

Scope

Publication Design
Packaging Design
Copy Writing
Web Design

Project

Brief

The client’s aim was to increase daily cafe food sales, take home whole bean purchases, and catering orders. This was achieved through:

  1. The delivery of an on brief, easy to navigate website.
  2. Highlighting the cafes exceptional food through the use of high quality, professional photography (on our recommendation) and testimonials.
  3. Customized contact forms for booking, catering and general enquiries.
  4. Updated collateral – packaging, menu and point of sale postcards. 

Outcome

Within one week of the website going live, Amble Cafe was found through a Google Search and contacted through their website by Urban List. This resulted in an invitation to appear as a feature cafe on their website and social channels. This free publicity in turn increased their social following and food sales. 

Joseph Assanti - Chef + owner

"Nikki! Such a good job! You've Nailed it! Legend!"

Marco Assanti, FOH manager + owner

"Nikki took the time to complete a full overview of our business and developed the key website that was needed.

All our social lines and marketing were driving business to the website which needed to tell our story well and create sales.

We have had a large increase in traffic and people in the door, I couldn’t recommend her enough as a solution for increasing revenue."

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