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Frequently asked questions

Branding

This is so important to get right, for both of us!

If we’re a good fit, we’ll get the best result from your project.

To start with, I recommend taking a thorough browse through my portfolio of work and ensure you like my style and aesthetic. 

You might also like to follow me on Instagram to connect, chat, and see a bit more of a behind the scenes glimpse into my process. 

If you’re still not sure, I offer a free 15 minute consultation to answer any outstanding questions you might have about my style, work, process or delivery.

The clients I choose to work with:
– Understand that the design process is important and takes time.
– Are willing to open their horizons, take feedback and potentially have any preconceived ideas challenged. 
– Trust my experience as a designer. 
– Respect my time and pricing structure. 
– Understand that this process is collaborative, a two way street and requires timely input from you.

Short answer, no. 

Long answer, this just isn’t what I do. It’s not only unethical, it’s just not good business practice.

Each brand I build is designed custom to suit your business and target market. This ensures that your business can stand out in a crowded marketplace and your branding is unique. 

As part of the consultation process you have an opportunity to share examples of brands that you like. Throughout the design process I keep the feeling of these brands, rather than the representation of each mark, in mind. 

All packages include business card design, but physical delivery of cards is not included in the package price.

I have a printer I love and recommend, and can provide a 20% discount for you to make your first order. 

I totally understand this one, as I know choosing to work with me is a big investment, however this is not something I offer. 

I firmly believe in the power of having a full brand with multiple marks, colours, associated typography and guidelines.

My process includes strategy and marketing perspective, so you have power behind your visual representation.

This helps to ensure a consistent presence and build trust with your audience, where ‘just a logo’ doesn’t have the same effect. 

For brand packages, I accept payments via bank transfer in installments of: 

– 50% deposit to secure your project in the studio. 
– 50% payment prior to delivery of final files. 

In some cases I can break this down into 4 payments, over 8 weeks, or accept credit card payments, however the final payment must be made prior to delivery of final files. 

Please feel free to get in touch to work out a payment arrangement that suits you. 

This depends on the package and inclusions you select, and on how quickly you get your pre work completed.

As a guideline I allow one month for our Bud brand package and two months for our Bloom brand package. 

Of course! The Bloom brand package includes the design of one small collateral item, for example a letterhead, and one large collateral item, for example a flyer.

I’m also an expert in other aspects of design such as; website development, email direct marketing, and social media. 

There are some items, that aren’t my speciality, for example packaging or illustration. I’ve built a trusted network of partners, so if I can’t help you with a specific need I’ll refer you to someone who can.  

This is not something I offer as standard.

I provide you with a full range of brand file types to support you in every need, but if original design files are also required, these can be provided for a fee. 

Before I can get started, I require a bit of pre work from you.

Once you’ve accepted my contract and made an initial payment, I’ll send over a questionnaire for you to get started.

This questionnaire has been refined over time, and the questions are designed to draw out in depth information about you, your business and your target market to ensure I get an accurate picture of your needs and can deliver a brand that encapsulates your esssence.

You can save your questionnaire and come back to it over time, or submit in one go. 

You’re able to attach any files that might be useful for me, and I ask that you create a pinterest board to get a bit of insight into the style of branding you like. 

I’ve worked hard on refining my processes to ensure delivery of branding is seamless and stress free for both of us. 

Once you’ve selected a package, I’ll send over a timeline which outlines the steps taken for your chosen package, and how long each of these typically take. 

I also pride myself on keeping my clients up to date and keeping projects moving. So if I need something from you, I’ll be in touch. Likewise, if there is a delay at my end for any reason, this will also be communicated.

Websites

Absolutely, in fact this is I believe one of the main ways my offering delivers from other providers. 

I believe a website is never complete. In fact, I make changes to mine at least once a week!

Over time, outsourcing these changes can cost a business thousands of dollars.

I provide my clients with a website owners manual upon handover which includes videos demonstrating the ways to keep your site up to date, and make changes or additions as required.

The build cost is only one part of owning a website, however I build on WordPress, which is a free open source software to minimise other costs.

Other providers may charge up to $299 per month, plus payment processing fees on top of what a payment gateway like Stripe or Pay Pal charge, these costs can quickly add up.

With WordPress, the only ongoing costs for a typical website are hosting and domain licencing.

Hosting costs can range from $3 – $50 per month depending on the hosting plan and inclusions. For example some hosts include SSL certificates, daily scheduled backups to keep your investment secure, or you might opt for your website to be hosted on a private server, which is beneficial for speed, security and search engine optimisation. These features incur an additional charges, but in my mind are worth the investment, particularly when compared to other providers.

Domain costs are generally around the $20 per year mark. 

I also recommend clients consider adding on a branded email, which is generally between $5 – $8 per month.

We offer hosting plans which come with some of the additions listed above (backups, SSL certificate, private server) with the additional benefit of recieving access to our agency level plugins on an ongoing basis.

I build exclusively on WordPress. 

WordPress is my platform of choice for a number of reasons, but in short, it’s powerful, flexible, beautiful and allows scope for growth with your business. 

Find out more about why I use, love and recommend WordPress.

Short answer, no. 

Long answer, this just isn’t what I do. It’s not only unethical, it’s just not good business practice.

Each website I build is designed custom to suit your business and target market. This ensures that your business can stand out in a crowded marketplace and your branding is unique. 

As part of the consultation process you have an opportunity to share examples of websites that you like. Throughout the design process I keep the feeling of these sites, rather than the design, in mind. 

Absolutely! Each package I offer is designed to be an extension of the smaller package, so you are free to upgrade and pay the difference at any stage as your business grows. Even the lowest price website engagement includes best practice set up of the back end. 

For website packages, I accept payments via bank transfer in installments of: 

– 50% deposit to secure your project in the studio. 
– 25% payment prior to stage two of build. 
– 25% payment prior to website launch. 

In some cases I can break this down into 4 payments, over 8 weeks, or accept credit card payments, however the final payment must be made prior to website go live. 

Please feel free to get in touch to work out a payment arrangement that suits you. 

This depends on the package and inclusions you select, and on how quickly you get your pre work completed.

As a guideline I allow four weeks for our Sow Website  package, six weeks for the Bud Website package and eight weeks for our Bloom Website package. 

Of course! I’m also an expert in other aspects of digital marketing such as; email direct marketing, strategy development and social media. 

There are some items, that aren’t my speciality, for example Google Ads. I’ve built a trusted network of partners, so if I can’t help you with a specific need I’ll refer you to someone who can.  

Before I can get started, I require a bit of pre work from you.

Once you’ve accepted my contract and made an initial payment, I’ll send over a questionnaire for you to get started. This is important as I tend to book out in advance, so a deposit is required to secure your project in the studio.

Your prework contains questions which have been refined over time, and are designed to draw out in depth information about you, your business and your target market to ensure I get an accurate picture of your needs and can deliver a website that encapsulates your esssence.

You can save your questionnaire and come back to it over time, or submit in one go. 

You’re able to attach any files that might be useful for me, and I ask that you create a pinterest board to get a bit of insight into the style of website you like. 

This is so important to get right, for both of us!

If we’re a good fit, we’ll get the best result from your project.

To start with, I recommend taking a thorough browse through my portfolio of work and ensure you like my style and aesthetic. 

You might also like to follow me on Instagram to connect, chat, and see a bit more of a behind the scenes glimpse into my process. 

If you’re still not sure, I offer a free 15 minute consultation to answer any outstanding questions you might have about my style, work, process or delivery.

The clients I choose to work with:
– Understand that the design process is important and takes time.
– Are willing to open their horizons, take feedback and potentially have any preconceived ideas challenged. 
– Trust my experience as a designer. 
– Respect my time and pricing structure. 
– Understand that this process is collaborative, a two way street and requires timely input from you.

Still have questions?

I understand it’s a lot to think through!

Sometimes it’s better to jump on a zoom call, and talk it out. 

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