Two new brands
Have some fun, be creative!
Stock image selection
Business card design
This was such a fun brand to create! When I start the design process, I never know what will fall out the other end. I follow the same steps, but because every client and every business is different, so are the results.
This client is a corporation, but as part of the brief the owners said ‘have some fun, be creative’. The result was a type-based logo, with enough structure to feel corporate, but enough colour to be different. I love the result, and so did the client!
A stylised R + C have been flipped, and a heart added to form a brand symbol with dual meanings.
Firstly the R resembles a mountain, with a person standing atop. This represents the challenges that their products help users to overcome.
Secondly the entire mark resembles a person leaping, a daring expression of joy. This represents the products they provide. Products that enhance mobility and accessibility for their clients.