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RothCorp / RothCare

Two new brands

Have some fun, be creative!

Scope

Branding
Stock image selection
Business card design 

Project

Vibes

This was such a fun brand to create! When I start the design process, I never know what will fall out the other end. I follow the same steps, but because every client and every business is different, so are the results. ⁠

This client is a corporation, but as part of the brief the owners said ‘have some fun, be creative’. The result was a type-based logo, with enough structure to feel corporate, but enough colour to be different. I love the result, and so did the client!

Mark

A stylised R + C have been flipped, and a heart added to form a brand symbol with dual meanings. ⁠

Firstly the R resembles a mountain, with a person standing atop. This represents the challenges that their products help users to overcome.⁠

Secondly the entire mark resembles a person leaping, a daring expression of joy. This represents the products they provide. Products that enhance mobility and accessibility for their clients.

Yvonne Rothall

"Seedling digital provided the complete business package - logo's, style guides, web upgrades and updates, social media management...... Everything we need but don't have the time or skill to do ourselves!

Nic was very professional to work with while being flexible and accommodating to our requirements - thanks Nic!"

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