When you’ve been contemplating starting your own business, it’s easy to put it off, or find reasongs not to. Tomorrow is full of promise, while today holds anxieties and fears. Tomorrow holds unlimited opportunities, while today is hindered by often inconvenient realities. That can seem even more true during this time of pandemic where the world seems to have stopped, and even well-established businesses are struggling.
It can be tempting to ask yourself, “Why risk it?” or “What if it doesn’t work”.
It may seem counter-intuitive, but there is no better time to start a business than right now. While the world is full of apprehension and uncertainty, there are also plenty of opportunities for you to realize your dreams of starting your own business.
The world is full of opportunities.
Reading the news out of the business world does not always inspire confidence that now is the right time to launch the business idea that’s been percolating in the back of your mind. And while the news may be bleak for more established businesses, there are reasons that now is the perfect time to take the leap you’ve been dreaming about.
- Marketing is less expensive.
As ad budgets have shrunk, so has the cost of ads and sponsored posts on all your favorite social media outlets. That means that it costs less than ever to reach your target audience with your game-changing idea, product, or innovation. - There is less competition.
Established businesses are in trouble. The downturn has not been kind to companies with lots of properties and large workforces. As such, they have closed ranks and lessen their scopes. Other prospective entrepreneurs are also second-guessing starting a business in this climate. But that just means that there is less competition overall for those who do choose to start a business. - You will be prepared to embrace the future.
No matter what happens next, the world will be a different place post-pandemic. New businesses that still have the start-up, new idea energy and mindset will be best positioned to adapt to whatever circumstances look like in their industry.
Embracing change leads to fulfillment.
Did you know that 40% of new entrepreneurs are women? That, in 2018, women started an average of more than 1,800 new businesses a day? The corporate world can be a tough world for women to navigate, so it’s no wonder that so many are looking for alternative ways to find career success and thrive across all areas of their life. Starting your own business can be the catalyst for the career fulfillment you’ve been dreaming of while stuck behind your desk.
There are many reasons that women find that striking out on their own (or with their chosen business partners) is the best decision they ever made.
You can be more creative and follow your passion
As steady and reliable 9-5 employment can be, it can also be stifling. It’s rare that a traditional job will check every box on your career wishlist and you will often find yourself sacrificing something for that stability. Starting your own business allows you to flex every career muscle you have in service of success. You will learn new skills, whether it’s accounting, marketing, sales, or other crucial aspects of your business.
Starting your own business also allows you to do things you could only dream about in a traditional job. As a big-picture thinker, there are probably many ideas that you’ve had that were shot down or ignored by current or past managers. When you’re the boss, you are free to pursue all of your best ideas, enjoying the rewards and the lessons learned along the way.
You can build a schedule that suits your life.
As many studies have shown, especially through the pandemic, women are still the primary caregivers in their family unit. This means that most of the childcare and eldercare responsibilities fall to them, for better or worse. Traditional employment schedules are not friendly towards the demands of these other, more domestic responsibilities. Whether you have a mountain of caregiver responsibilities, a strong desire to see more of your friends, or just want the time to work out without worrying about your boss getting upset, starting your own business can give you the schedule flexibility you need to live your best life.
You can make the money you deserve
The pay gap is real, and it is persistent. According to the US Census Bureau, women still earn only 80% of their male counterparts. At the rate that the gap is closing, it will be 2119 before there is pay parity between the sexes. When you start your own company, you can charge exactly what you are worth for your products or services. Other studies have shown that entrepreneurship and owning your own business gives people greater economic independence and a higher earning potential than working for someone else.
Wrapping Up
While striking out on your own can be a nerve-wracking proposition, it is one that is certainly worth the risk. If you’ve been thinking about making a move and starting your own company, there is no day better than today.
Business success starts with a good idea, followed by several more. Start your brand off the right way. Let Seedling Digital help you make an impact with a beautiful brand and a new online home to showcase it. From start to finish, our process is designed to dig into the heart of your offering and develop a brand suite that lands with your target market, builds trust with your dream clients and represents your business in the best light.
Contact us today and let’s start your next chapter.
